Patagonia myslí na přírodu už od svého vzniku
Je to značka s velkým "Z". Značka, která budovala milníky v outdoorovém průmyslu a jejíž význam přesáhl obor, ve kterém působí. Její zakladatel Yvon Chouinard si již v sedmdesátých letech uvědomoval význam otázky životního prostředí. Jak sám tvrdí, podnikání není způsob jak zbohatnout, ale jak získat peníze na podporu projektů na ochranu životního prostředí.
Uvědomuje si, že na mrtvé planetě se podnikat nedá a proto vtiskl Patagonii takové fungování, aby mohla existovat i za 100 let. Dokázal vybudovat značku, u niž si kupujete něco víc, než jen skvělý produkt.
"To co děláme, by nemělo narušovat přírodu a nezanechávat trvalé stopy v přírodě."
Patagonia také pravidelně financuje projekty , které napomáhají ochraně životního prostředí. V letošní jarní kolekci má Patagonia 68 % produktů z recyklovaných materiálů . Za své si však stanovila velký cíl. Do roku 2025 chce mít z recyklovaných materiálů celou svou výrobu. Kromě recyklované vlny či peří také hraje zásadní roli i Fair Trade program - tedy ochrana práv lidí, kteří pro značku pracují.
Více o značce Patagonia »
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